Targeting Revenue Growth and Reducing Sales Cost in Downturn? Why not!

Extraordinary economic times force companies to take every opportunity to cut costs and arrest declining revenues and margins. One of few steps taken by companies, mostly, is by reducing the number of sales force in order to cut its sales force costs. Unfortunately, companies fear experimenting with the sales force: it is the engine that drives revenue. Reducing sales staff and functions in the belief that this will hurt revenues and will bring greater complexity after the downturn.